Our project, located in the busiest part of our hometown of Novi Sad, makes us especially proud. Paparazzo boutique is a luxury boutique filled with stylish garments all packed up in an industrial-style ambiance. For this project, we developed several custom-made elements and now we finally have pictures to look at.
Preserving Historical Elements
The paparazzo team is not the first one to use this particular object, and due to that fact, there were already some elements installed in the object. So, we had to play around with them and implement them in the brand-new visual identity of the place.
Among such elements is a suspended ceiling on the first floor, a wooden staircase, a junction box, storage construction, and one elegant mirror. After the preliminary work was done, we decided to keep all those elements because they fit perfectly with the new furniture and luxury industrial theme.
Design and Layout Strategy for Paparazzo Boutique
While working on the project, first we designed a basic layout. Together with our clients, we defined the preferred style and the direction to follow through our design. We focused on every single detail in the design of the wooden elements, metal joints, and interesting options when it comes to the hangers.
The most impressive element on the bottom level is the construction for clothing presentation on the north wall. This element includes shelves and hangers on different levels and the final impression seems pretty cheerful. The owners now say that the most popular element, in the customer’s opinion, is the big triangular dresser in the middle of the room with oval holes for hangers.
Incorporating Greenery for Enhanced Ambiance
Although we love the industrial style, we were determined to make this place a bit more lively by adding greenery to the interior. It is a known fact that greenery makes a great impact on workers’ well-being. Yet, there is research that shows that greenery in retail makes an even more positive impact on customers who feel even more relaxed in such an environment (and are, therefore, willing to spend more).
Visual Merchandising and Nighttime Appeal
Besides designing the interior, our team was in charge of the shop window styling created to catch the eye of regular passersby. For this reason, we are especially pleased that the boutique, thanks to well-organized lighting, looks impressive even at night.
