“How do I know you’ll do my project properly? Do you really know how to handle it?”
That’s the question a potential client asked me yesterday. He wants to renovate his apartment in the Parisian Haussmann style. Beautiful, elegant, and demanding to execute.
And he’s right to ask.
Today, when everyone can show impressive visualizations and polished photos, it’s almost impossible for a non-professional to tell how complex a project really is, or whether it was executed as planned. At first glance, everything looks the same, doesn’t it?
But behind every photo, there’s either a team that truly knows what they’re doing, or simply a very good photographer.
That’s why the question, “How do I know you can really do this?” is anything but small.
Master Craftsman and “craftsmen”
Here we come to what makes the real difference. A big one. There are people who know how to install and assemble furniture. They understand standard elements, rely on service workshops for cutting, painting, and edging, and can (more or less) complete less demanding projects.
And then there are those who know their craft inside out. The first group finishes a job. The second one creates.
A true carpenter knows how wood breathes. How it behaves when cut, bent, or joined.
A true stone craftsman studies the marble slab, cuts it so the veining flows beautifully, while making sure every part of the stone is used in the best way possible. These are people who think about every detail. We call them master craftsmen.
Technology, a good servant but a bad master
Of course, technology helps. CNC machines, 3D tools, and AI software all speed up the process and make work easier. But without a deep understanding of the material and the right approach, technology remains just a tool.
It’s the same in interior design.
A render can look perfect. But if it’s not based on real dimensions, proper ergonomics, and material characteristics, the space that looks amazing on screen can be a nightmare to live in. Take, for example, the visualization of a yacht salon. A regular viewer can’t see what happens when the waves start rolling. Do drawers slide open? Does the furniture move? Do the cushions fall off?
Only when a space goes through the knowledge and experience of the person designing it, it become truly functional.
At Salt & Water, we don’t design for mass production. You won’t find “copy-paste” solutions here.
Every project has its own story. And on every project, we collaborate with master craftsmen, people who know their material to the core, who work with pride, precision, and love for what they do.
The question I heard yesterday is one that many clients have in mind. And I’m glad it was spoken out loud. Because it opens space for an important answer:
The difference isn’t in the visuals. The difference lies in who stands behind them.
That’s why, when we design and develop a project, we don’t look for what’s easier or faster. We look for what’s right. That’s the only way to create a space that isn’t just beautiful but works perfectly, too.
Or, as my potential client put it: To make sure it’s done properly.
Do you want your space to be truly unique?
Contact us and together we will create an interior that is beautiful, functional, and crafted to perfection.
