Our latest project is located in the busiest part of our hometown of Novi Sad which makes us especially proud. Its name is Paparazzo and it is a luxury boutique filled with stylish garments all packed up in an industrial style ambience. For this project, we developed several custom-made elements and now we finally have pictures to look at.
Paparazzo team is not the first one to use this particular object, and due to that fact, there were already some elements installed in the object. So, we had to play around them and implement them in the brand new visual identity of the place. Among such elements are suspended ceiling on the first floor, wooden staircase, junction box, storage construction and one elegant mirror. After the preliminary work was done, we decided to keep all those elements because they fit perfectly with the new furniture and luxury industrial theme.
While working on the project, first we designed a basic layout. Together with our clients we defined the preferred style and the direction to follow through our design. We focused on every single detail in the design of the wooden elements, metal joints and interesting options when it comes to the hangers. The most impressive element on the bottom level is a construction for clothing presentation on the north wall. This element includes shelves and hangers on different levels and the final impression seems pretty cheerful. The owners now say that the most popular element, by the customer opinion is the big triangular dresser in the middle of the room with oval holes for hangers.
Although we love the industrial style, we were determined to make this place a bit more lively by adding greenery in the interior. It is a known fact that greenery makes a great impact on the workers’ well being. Yet, there are research that show that greenery in retail makes even more positive impact on customers who feel even more relaxed in such environment (and are, therefore, willing to spend more).
Besides designing the interior, our team was in charge of the shop window styling created to catch an eye of a regular passerbys. For this reason, we are especially pleased that the boutique, thanks to well-organized lighting, looks impressive even at night.